"It was a big, 'what if'.
What if we cut no corners? What if we used the very best ingredients in the world? What if we took exceptional care from seed to soil to bottle?
What if we could deliver real results to the kinds of people who really, really need something that goes beyond moisturizing, beyond cleansing, to nourish and heal the skin? And then—what if it was the prettiest, most special-feeling skincare, too? What if every person wanted this? What if the aspirational thing was to simply feel good in our skin?
What if skincare could just feel good?"
— May Lindstrom
Founder, Formulator & CEO
meet May
For more than two decades, May Lindstrom has been crafting dramatically effective, holistic, plant-based skincare solutions designed to feed, nourish, and support all skin types for all humans.
With a personal and generational family history of highly reactive skin that would revolt in response to even the most basic synthetic skincare ingredients—erupting into painful rashes and chronic redness and discomfort—May was on a mission to deliver a different kind of body-resonant care, especially for those with sensitive complexions:
Skin-food formulas that work, and that are beautiful to experience.
meet the team
In our private Los Angeles studio, each formula begins in the kitchen lab, where every fresh bottle and jar is meticulously produced by hand in small batches, then gorgeously wrapped with personalized attention for shipment. Our dedicated care team carries this spirit forward, offering warm, one-on-one guidance and support to our community.
"We invest in our people, and our success is measured not just in sales figures and happy skin, but in the sustained well-being of the wonderful people we employ and share our lives with."
— Robert Metcalf, COO
meet the company
We source every ingredient with uncompromising care, emphasizing organic, fair-trade, wild-harvested, cruelty-free, and sustainably grown materials that honor both our skin and the planet we come from.
With boundary-crushing and beloved industry icons like The Blue Cocoon leading the way, we've seamlessly bridged the gap between “luxury,” “natural,” and “results-oriented” skincare, infusing high-touch, intimate service with jaw-droppingly luxe packaging and stunningly impactful, sensorial skin food heroes that feel great to reach for.
“It’s just lush. This is easily in my Top 10 products of all time.”
— Caroline Hirons, on The Blue Cocoon
#1 best-selling author of “Skincare:
The Ultimate No Nonsense Guide”
